RESULTS OF THE OBAMA-SPIELBERG EXPERIMENT, by Art Smukler, author & psychiatrist

Last week, I used 10 well-known celebrities in my post title. These ranged from Barack Obama to Mark Cuban to Steven Spielberg. My theory was that Google would connect anyone with an interest in these personalities to my blog site.

I imagined millions of potential viewers, with thousands of my books lining their shelves.

It didn’t happen — not even close. I’ve published 50 posts and have a total of 9000 hits, an average of 180 hits per post. For this experiment I received a grand total of…(drum roll) 190 hits. 8 new people decided to follow my blog and 7 people downloaded books. Fame and riches did not rain down upon me.

What does it all mean? To me, it means that post readers are interested in actual content — subjects that matter to them and people who have something to say. Just listing famous people doesn’t do it. Also, for someone to buy an unknown person’s book, there needs to be some sort of  emotional connection or a recommendation from someone that they respect.

There’s no easy way to become known throughout the internet and throughout the world if you haven’t earned it. And really, that’s the way it should be.

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WHAT DO BARACK OBAMA, JOHN STEWART, MICHAEL CONNELLY, BENJAMIN NETANYAHU, JOE PATERNO, JOHN GRISHAM, SETH GODIN, MAGIC JOHNSON, MARK CUBAN, AND STEVEN SPIELBERG HAVE IN COMMON? by Art Smukler, author & psychiatrist

What they have in common is exactly what I don’t have, name recognition.

I wondered what would happen if, as an experiment, I listed famous people (who I’m interested in) and how that would reflect on my blog. Would some subscribers unsubscribe? Would I get more subscribers? Would people buy my books? Would they burn and erase them? Would nothing out of the ordinary happen?

As Seth Godin wrote, if  you don’t take risks, probably your goals won’t be achieved.

While you’re here, even though you didn’t know you were actually going to visit, please check out the posts on Inside the Mind of a Psychiatrist. Some may be of interest, some may be helpful, but all were written to share what my views are regarding the world, the mind, therapy, and the human condition.

Also, please come back and visit. I’ll let you know how my experiment turned out.